Compare
An SDR, an agency or Leddy?
Leddy is a managed outbound agency. Compared with hiring an SDR, a typical lead gen agency or doing it yourself, the difference is the email: every one does a slice of your work for the buyer before it asks for anything.
- Alex TurnerDo it yourselfQuick question, Priya — I run a PR firm and would love to tell you what we do…9:31 AM
- Jamie ColeIn-house SDRRe: following up — Just bumping this in case it got buried…9:20 AM
- Nina PatelLeddyyour payroll launch — Your payroll launch got 2 write-ups. Contoso’s got 11. So I matched 6 reporters to your story…9:14 AM (starred)
- Taylor KimTypical agencyPR for Litware? — We get HR software companies featured in top publications…8:52 AM
What makes Leddy different.
We're biased, so each point comes with its proof.
Emails that do the work first
Every email carries a free slice of your work, made for that buyer: a doc, a pitch list, a map.
See one email, part by partUp to 15× the industry average
On our best campaigns, up to 1 in every 65 emails got a positive reply. The industry average is about 1 in 1,000.
Industry figure: Matt Lucero, AnevoYour whole market, not a bought list
The Leddy data pipeline maps every company and decision-maker in your market, and AI reads every website to check fit.
See the pipelineEvery fact checked
Code checks every fact against its source, and a GTM expert approves every campaign before it sends.
Nothing made up
- Fully managed
- Cold email + LinkedIn
- Never your main domain
- You keep everything
- Price: custom
Side by side, row by row.
Where the options differ most: who gets emailed, what the email says, and what you keep.
Typical lead gen agency
- Who gets emailed
- Often a bought list
- What the email says
- One template, many names
Positive replies 1Positive replies 11 in 1,000about the industry averageLeddy
- Who gets emailed
- Your whole market, filtered to buyers with a reason to talk now
- What the email says
- A slice of your work, made for that buyer
Positive replies 15Positive replies 15Up to 1 in 65our best campaign
Each dot is one email; a lit dot is a positive reply.
| What you compare | Leddy | In-house SDR | Typical lead gen agency | Do it yourself |
|---|---|---|---|---|
| Who gets emailed | Your whole market, filtered to buyers with a reason to talk now | Whoever your SDR finds | Often a bought list | Whoever you find |
| What the email says | A slice of your work, made for that buyer | Your pitch, in the rep’s words | One template, many names | Your pitch, in your words |
| Who checks it | Code checks every fact; a GTM expert approves | The rep who wrote it | Their team | You |
| Your time | Taking the calls | Hiring, training and managing | Briefing and checking | All of it |
| Your main domain | Never used | Often used | Sometimes used | Often used |
| If it stops, you keep | Domains, mailboxes, data and emails | What’s in your CRM | What the contract gives you | Everything |
When another option fits better.
We'd rather tell you now than on the call.
In-house SDR
Pick it ifYour sales motion already repeats, and you can hire and manage someone.
Watch forRamp-up time before you know it works.
Typical lead gen agency
Pick it ifYour offer already sells cold and you need volume fast.
Watch forAsk who owns the domains and the data.
Do it yourself
Pick it ifYou’re testing a market and have more time than budget.
Watch forIt’s easy to hurt your main domain.
Questions people ask when they compare.
Price, your SDRs and your domain.
Can Leddy work alongside my SDRs?
Yes. We run the outreach and hand over positive replies and booked calls, and your team takes the calls.
What does Leddy cost compared with an SDR?
It's custom. We price it to your market, your goals and what you need us to run, and it's always fully managed. We don't publish prices.
I tried an agency and it burned my domain. What is different?
We never send from your main domain. We buy separate sending domains, set up 3 mailboxes on each, warm them for two weeks and send a few dozen emails per mailbox a day at most. If we stop, you keep the domains, the mailboxes, your lead data and the emails we wrote.
Not sure which fits? We'll tell you.