Earned Outreach
What is Earned Outreach?
Earned Outreach is cold email and LinkedIn outreach where the message itself is the demo: each message does a slice of your work for the buyer before it asks for anything. It’s how Leddy, a managed outbound agency, writes every campaign.
Every email we write
- a plain subject about them
- two facts about them that don’t add up
- a free slice of your work
- one easy question
- a P.S. that shows you care
Below: one email, part by part.
Four parts in every email.
One example: an M&A advisor writing to a company owner. Names are invented.
Subject: the alpine tooling sale
Lena Park to me · 8:36 AM
Hi Ruth,
Alpine Tooling sold to Woodgrove Capital in August. They make the same dies you do, with 80 people.
Coho has 140, and opened a second plant last year.
So I worked out a value range for Coho from that sale and 3 like it. Want me to send it?
Lena
P.S. Building something over 30 years that others want to buy is no small thing, whatever you decide to do with it.
- Stands out in the inboxA plain, lowercase subject about their business, never a pitch.It reads like a note from a person, so they open it.
- About them, no one elseTwo public facts about them that don’t add up yet.“How did they know that?” They can tell you looked.
- Value before the askA free slice of your real work, offered with one easy question.Your value shows first, and saying yes costs nothing.
- Empathy in every lineA P.S. that shows you get what they’re going through.A stranger cares. That’s the part they remember.
See it in your market.
Each page makes one email, start to finish.
- PR firms “the caregiver shortage story”
- GEO agencies “fabrikam in ai search”
- 3PLs “wingtip orders to california”
- Manufacturers “the seat clamp on your bikes”
Every email runs on the Leddy data pipeline: it maps your market, catches the buying moment and checks every fact.
Questions about Earned Outreach.
What people ask when they first see the emails.
Is Earned Outreach just personalization?
No. Personalization swaps in a first name or a compliment. Earned Outreach does a piece of real work for the buyer, like a doc, a pitch list or a delivery map, and the email exists to hand it over.
Does AI write every email?
No. AI reads every website and finds the facts. Each campaign's emails follow a template written for your market and filled with facts that code checks against their source, and a GTM expert approves every campaign before it sends.
Does it work on LinkedIn too?
Yes. The same research and the same slice of work go into LinkedIn messages. We run cold email and LinkedIn side by side.
Does it get more replies?
On our best campaigns, up to 1 in every 65 emails got a positive reply. The industry average is about 1 in 1,000, per Matt Lucero, founder of the cold email agency Anevo.
See what we'd send your buyers.