Who we help / PR firms
Lead generation for PR firms.
Leddy is a managed outbound agency for PR firms. We book sales calls with companies that have a story worth telling, on cold email and LinkedIn.
- We reach
- Heads of marketing and communications
- We open with
- A pitch for each reporter on their story
- Example subject
- “the caregiver shortage story”
Cold email + LinkedIn
- 01 Map your whole market
- 02 AI reads every website
- 03 Catch the buying moment
- 04 Do a slice of your work
- 05 Check every fact
- 06 Send and book
Live run04 / 06
One email, start to finish.
An example for a PR firm, from the signal to the inbox. Names are invented.
Two public facts about them that don’t add up yet.
- Since Aug11 stories on the caregiver shortage, their topicNews searchKept
- TodayThey schedule 2 million home visits a monthTheir siteKept
- Oct 2New logoWebsiteNoise
We find the reporters on their story and write each a pitch.
Caregiver shortage: who’s writing
Stories since August, for Proseware
| Reporter | Stories | Missed-visit number |
|---|---|---|
| Health desk, national daily | 5 | None |
| Labor desk, business weekly | 4 | None |
| Aging beat, regional daily | 2 | None |
A 2-line pitch for each, built on Proseware’s 2 million visits a month.
The pitches, offered with one easy question.
Subject: the caregiver shortage story
InboxHi Priya,
Since August, 3 reporters have written 11 stories on the caregiver shortage. Not one has a hard number on missed visits.
Proseware schedules 2 million visits a month. That number is probably sitting in your data.
I wrote a 2-line pitch for each reporter. Happy to send them if useful.
Maya
P.S. Getting 2 million visits to the right homes every month is quiet, important work. It deserves a good story.
Compared with the email most send
| Part of the email | Generic email | Earned Outreach |
|---|---|---|
| Opens with | A compliment | 11 stories, 3 reporters |
| Gives | Nothing | A pitch per reporter |
| Asks | 15 minutes this week | “Happy to send them if useful.” |
Every email follows Earned Outreach and runs on the Leddy data pipeline.
PR firm questions, answered.
The ones PR firm owners ask on the call.
Who do you reach at a company?
The person who owns press: the head of marketing or communications, and the founder at smaller companies. Never an assistant.
How do you know a company wants PR now?
We reach out when there’s a dated, public reason: their topic in the news, a launch nobody covered, a rival getting the coverage. Never on guesses.
What do you need from us?
The outlets and reporters you work with, the kind of client you serve best, and the coverage you can point to. We shape that into an offer a company can say yes to.
Price, your domain and who runs your account: see the full FAQ.
Want one like this for your buyers?