Who we help / Manufacturers

Lead generation for manufacturers.

Leddy is a managed outbound agency for manufacturers. We book sales calls with buyers whose parts take months to arrive, on cold email and LinkedIn.

We reach
Heads of operations and sourcing
We open with
A lead-time check on the parts they import
Example subject
“the seat clamp on your bikes”

Cold email + LinkedIn

  1. 01 Map your whole market
  2. 02 AI reads every website
  3. 03 Catch the buying moment
  4. 04 Do a slice of your work
  5. 05 Check every fact
  6. 06 Send and book

Live run04 / 06

The Leddy data pipeline, running for a manufacturer
company · Adventure Works, bike maker, 300 staff
person · Erik Lindqvist, VP Operations
contact · email verified · LinkedIn · phone
fit · designs and builds its own bikes: yes
edge · site: alloy seat clamp on every trail bike
signal · Oct 9: new trail bike model announced for spring
noise · dealer award: dropped
record · import records: seat clamps ship from Taiwan
work · about 12 weeks landed vs 3 from Grand Rapids; same check on every machined part
check · every fact traced to its source
check · campaign approved by a GTM expert
send · from a warmed inbox, never your domain
inbox · primary · starred

One email, start to finish.

An example for a manufacturer, from the signal to the inbox. Names are invented.

01Find the gap

Two public facts about them that don’t add up yet.

  • Oct 9New trail bike model announced for springTheir siteKept
  • SepIts seat clamps ship from TaiwanImport recordsKept
  • Sep 30Dealer awardNewsNoise
02Do the work

We compare their landed lead time with yours, part by part.

Adventure Works: seat clamp

From import records and your shop’s lead time

TodayFrom Grand Rapids
Ships fromTaiwanMichigan
Landed lead timeAbout 12 weeks3 weeks
PriceToday’sA few dollars more a part

The same check, run on every machined part in the build.

03Send the email

The check, offered with one easy question.

Subject: the seat clamp on your bikes

Inbox
Ben Walshto me
7:48 AMStarred

Hi Erik,

Customs records show your trail bike seat clamps ship from Taiwan.

With freight and customs, that's about 12 weeks. From our shop in Grand Rapids: 3, for a few dollars more a part.

I ran the same check on every machined part in that build. Let me know if that's interesting.

Ben

P.S. A whole bike waiting on one small clamp is a special kind of frustrating. Hope this saves you a few of those weeks.

Compared with the email most send

Part of the emailGeneric emailEarned Outreach
Opens with“My name is Riley”Your seat clamps ship from Taiwan
GivesA capabilities listA lead-time check per part
Asks15 minutes next week“Let me know if that’s interesting.”

Every email follows Earned Outreach and runs on the Leddy data pipeline.

Manufacturer questions, answered.

The ones manufacturers ask on the call.

Who do you reach at a company?

The person who owns sourcing: the VP of operations or head of procurement, and the founder at smaller companies. Never an assistant.

How do you know a company might switch suppliers?

We reach out when there’s a dated, public reason: parts shipping from overseas with long lead times, a new product on the way. Never on guesses.

What do you need from us?

What you make, your capacity and lead times, and the kind of part you’re best at. We shape that into an offer a buyer can say yes to.

Price, your domain and who runs your account: see the full FAQ.

Want one like this for your buyers?