Privacy Policy

1. Who We Are

Leddy is an AI marketing agency that helps businesses build and improve outbound acquisition systems. Our services may include lead generation, prospect research, data enrichment, lead qualification, hyper-personalized cold email campaigns, AI-assisted marketing assets, CRM workflows, and related sales or marketing support.

This Privacy Policy applies to:

• Visitors to our website
• People who submit forms or book calls with us
• Prospective clients
• Current clients
• Business contacts, prospects, and representatives of companies we may contact in a business context
• Any other person who interacts with Leddy online or through our services

This Privacy Policy does not apply to third-party websites, platforms, tools, or services that we do not own or control.

2. Information We Collect

We may collect different types of information depending on how you interact with us.

A. Information You Provide Directly

You may provide personal information when you:

• Submit a contact form
• Book a call
• Subscribe to updates or resources
• Respond to an email
• Complete a questionnaire, audit, or survey
• Become a client
• Communicate with us by email, phone, video call, social media, or other channels

This information may include:

• Name
• Email address
• Phone number
• Company name
• Job title
• Website URL
• Social media or LinkedIn profile
• Business goals
• Marketing challenges
• Sales process details
• CRM or pipeline information
• Information you include in messages, forms, or call notes

You are responsible for making sure that any information you provide is accurate and that you have the right to provide it.

B. Information We Collect Automatically

When you visit our website, certain information may be collected automatically through cookies, analytics tools, server logs, and similar technologies.

This may include:

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Time spent on pages
• Referring website
• Approximate location
• Clicks and interactions
• Date and time of visit
• Website performance data

We use this information to understand how visitors use our website, improve the user experience, maintain security, and improve our marketing.

C. Information From Third-Party Sources

As part of our business and services, we may collect business contact information from third-party sources.

These sources may include:

• Public websites
• Company websites
• LinkedIn or other professional platforms
• Business directories
• Lead databases
• Data enrichment providers
• CRM systems
• Client-provided lists
• Publicly available business information
• Other lawful business data sources

This information may include:

• Name
• Business email address
• Company name
• Job title
• LinkedIn or professional profile
• Company website
• Industry
• Company size
• Location
• Business signals, such as hiring activity, technology usage, or public company information

We use this type of information mainly for business-to-business marketing, lead research, campaign personalization, qualification, and outreach.

D. Client-Provided Data

If you become a client, you may provide us with data, documents, or account access needed to perform our services.

This may include:

• Prospect lists
• CRM data
• Sales pipeline data
• Email campaign data
• Brand assets
• Marketing materials
• Sales scripts
• Past campaign performance
• Customer or prospect information
• Access to tools such as email platforms, CRM systems, analytics tools, or data enrichment platforms

You are responsible for ensuring that any data you provide to Leddy has been collected and shared lawfully.

3. How We Use Information

We may use the information we collect to:

• Operate and improve our website
• Respond to inquiries
• Book and manage calls
• Prepare proposals or service recommendations
• Provide our services
• Research, qualify, and segment business leads
• Create personalized outreach campaigns
• Improve cold email and marketing performance
• Create AI-assisted marketing materials
• Analyze campaign performance
• Manage client relationships
• Communicate with clients and prospects
• Send administrative messages
• Send marketing communications
• Maintain records
• Detect fraud, abuse, or security issues
• Comply with legal obligations
• Enforce our Terms & Conditions or other agreements

For commercial email, businesses must follow rules such as using accurate header information, avoiding deceptive subject lines, identifying commercial messages where required, including a valid physical postal address, and honoring opt-out requests.

4. AI and Automation Tools

Leddy may use artificial intelligence, automation, and third-party software tools to support our work.

These tools may help us:

• Research prospects
• Summarize publicly available business information
• Personalize cold emails
• Draft marketing copy
• Analyze campaign data
• Score or qualify leads
• Organize CRM information
• Improve internal workflows
• Generate reports or recommendations

We do not intentionally use AI tools to process highly sensitive personal information unless it is necessary, authorized, and appropriate for the specific service.

AI-generated or AI-assisted outputs may contain inaccuracies or assumptions. We recommend human review before using AI-assisted materials in business, legal, financial, or public-facing contexts.

5. Legal Bases for Processing Personal Information

Depending on where you are located, we may need a legal basis to process your personal information.

Our legal bases may include:

• Consent — when you choose to submit information, subscribe, or agree to receive communications
• Contractual necessity — when processing is needed to provide services or take steps before entering into an agreement
• Legitimate interests — when we use information for reasonable business purposes, such as B2B marketing, service improvement, security, and client communication
• Legal obligation — when we need to process information to comply with the law
• Business operations — when processing is needed for administration, recordkeeping, fraud prevention, or internal management

Where required by law, we will obtain your consent before processing your personal information for certain purposes.

6. Cold Email and Business Outreach

Leddy may send or support business-to-business outreach campaigns.

This means we may process limited business contact information about individuals who work at companies that may be relevant to Leddy or our clients.

This information may include a person’s name, business email address, role, company, professional profile, and publicly available business context.

We may use this information to:

• Identify relevant business contacts
• Determine whether a company may be a good fit
• Personalize business outreach
• Avoid irrelevant or generic messaging
• Manage opt-outs and suppression lists
• Measure campaign performance

We aim to make business outreach relevant, professional, and respectful.

You may opt out of receiving marketing emails from us at any time by using the unsubscribe link in an email or by contacting us directly at support@leddy.ai

If you opt out, we may retain limited information, such as your email address, on a suppression list to make sure we do not contact you again for marketing purposes.

7. Cookies and Tracking Technologies

We may use cookies and similar technologies on our website.

Cookies are small files placed on your device that help websites function, remember preferences, analyze traffic, and improve performance.

We may use cookies for:

• Website functionality
• Security
• Analytics
• Performance measurement
• Marketing attribution
• Remembering user preferences
• Understanding visitor behavior

You can control cookies through your browser settings. However, disabling cookies may affect how parts of the website function.

Depending on your location, we may ask for your consent before using certain non-essential cookies.

8. Analytics and Advertising

We may use analytics or marketing tools to understand website traffic, measure campaign performance, and improve our website and services.

These tools may collect information such as:

• Pages visited
• Traffic source
• Device type
• Approximate location
• Click behavior
• Form interactions
• Conversion events

We may use this information to improve our website, understand which marketing channels are effective, and create a better experience for visitors.

If we use advertising or retargeting tools, those tools may use cookies or similar technologies to show relevant ads or measure ad performance.

9. How We Share Information

We do not sell your personal information in the ordinary sense of directly exchanging it for money.

However, we may share information with trusted third parties when needed to operate our website, provide services, communicate with you, or run our business.

These third parties may include:

• Website hosting providers
• Email and communication platforms
• Calendar booking tools
• CRM platforms
• Analytics providers
• Payment processors
• Data enrichment providers
• AI software providers
• Automation tools
• Contractors or service providers
• Legal, accounting, or professional advisors

We may also share information:

• With your consent
• To provide services you requested
• To comply with legal obligations
• To respond to lawful requests from authorities
• To protect our rights, property, safety, users, clients, or others
• In connection with a merger, acquisition, financing, restructuring, or sale of business assets

We require service providers to use personal information only as necessary to provide services to us and to protect it appropriately.

10. Third-Party Platforms

Our website and services may involve third-party platforms or links. These may include tools for email, CRM, analytics, payment processing, AI, scheduling, enrichment, or website hosting.

We are not responsible for the privacy practices, security, or content of third-party websites or services.

Your use of third-party platforms may be governed by their own privacy policies and terms.

We encourage you to review the privacy policies of any third-party services you use or interact with.

11. Data Retention

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The length of time we retain information may depend on:

• The type of information
• The reason it was collected
• Whether we have an ongoing relationship with you
• Legal, tax, accounting, or reporting requirements
• Contractual obligations
• Security and fraud prevention needs
• The need to maintain suppression lists for opt-outs

For example, we may retain client records for business and legal purposes, while we may retain opt-out information to ensure we do not send future marketing emails to someone who has unsubscribed.

When information is no longer needed, we may delete, anonymize, or securely archive it.

12. Data Security

We use reasonable technical, administrative, and organizational measures to protect personal information.

These measures may include access controls, secure tools, password protection, limited permissions, and other safeguards appropriate to the nature of the information.

The FTC recommends that businesses understand what personal information they have, where it flows, who has access to it, and how it can be protected.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

You are responsible for protecting any passwords, access credentials, or account permissions you control.

13. International Data Transfers

Leddy may use tools, vendors, contractors, or service providers located in different countries.

As a result, your information may be transferred to, stored in, or processed in countries outside your location. These countries may have data protection laws that differ from those in your country.

Where required, we will take appropriate steps to protect personal information transferred internationally, such as using contractual safeguards or working with reputable service providers.

14. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

These rights may include the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Object to certain processing
• Restrict certain processing
• Request a copy of your information
• Withdraw consent where processing is based on consent
• Opt out of marketing communications
• Opt out of certain sharing or targeted advertising, where applicable

California privacy law, for example, requires businesses covered by the CCPA to provide certain information at or before collection and gives California consumers specific privacy rights.

To exercise privacy rights, contact us at:

support@leddy.ai

We may need to verify your identity before fulfilling certain requests.

Some rights may be limited by law, security requirements, business needs, or legal obligations.

15. Marketing Communications

If you receive marketing communications from Leddy, you may opt out at any time.

You can opt out by:

• Clicking the unsubscribe link in an email
• Replying with an opt-out request where applicable
• Contacting us at support@leddy.ai

Even if you opt out of marketing emails, we may still send non-marketing messages, such as administrative emails, service-related updates, billing notices, or legal notices.

16. Children’s Privacy

Our website and services are intended for business users and are not directed to children.

We do not knowingly collect personal information from children under the age of 13, or under the applicable minimum age in your jurisdiction.

If we become aware that we have collected personal information from a child without appropriate consent, we will take reasonable steps to delete it.

17. Sensitive Personal Information

Leddy does not intentionally collect sensitive personal information through the website.

Sensitive personal information may include information such as:

• Government identification numbers
• Financial account details
• Health information
• Biometric data
• Precise geolocation
• Racial or ethnic origin
• Religious beliefs
• Political opinions
• Trade union membership
• Sexual orientation
• Criminal history

Please do not submit sensitive personal information through our website forms, email, or other communication channels unless we specifically request it and you have the right to provide it.

If sensitive information is provided to us unnecessarily, we may delete it.

18. Client Responsibilities

If you are a client and provide us with prospect data, customer data, CRM data, or other business information, you are responsible for ensuring that:

• You have the right to collect and share that information
• Your use of the information complies with applicable laws
• Your privacy notices and consent practices are appropriate
• Your outreach campaigns comply with applicable marketing rules
• Your claims, offers, and messaging are truthful and lawful
• You promptly inform us of any restrictions, deletion requests, opt-outs, or compliance requirements related to the data

Leddy may assist with marketing operations, but we do not replace your legal, compliance, or privacy obligations.

19. Data Processing on Behalf of Clients

When Leddy processes data on behalf of a client, we may act as a service provider, processor, or similar role depending on applicable law and the nature of the relationship.

In those cases, we process information according to the client’s instructions, the relevant service agreement, and applicable law.

Clients are responsible for determining the lawful basis, purpose, and scope of processing for their own customer or prospect data unless otherwise agreed in writing.

If required, Leddy and the client may enter into a separate Data Processing Agreement.

20. Do Not Track Signals

Some browsers may send “Do Not Track” signals.

Because there is no consistent industry standard for responding to these signals, our website may not respond to them automatically.

You can control certain tracking technologies through your browser settings, cookie settings, or privacy tools.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

If we make changes, we will post the updated Privacy Policy on this page and update the “Last updated” date.

Your continued use of the website or services after changes are posted means you acknowledge the updated Privacy Policy.

22. Contact Us

If you have questions about this Privacy Policy or want to exercise your privacy rights, please contact us at:

Leddy

Email: support@leddy.ai

Website: leddy.ai

Mailing Address: Available upon lawful request.